True Potential Partners
True Potential Partners is a leadership and talent development consulting firm, established and based in Dubai, and serves clients in the GCC and the middle east region.
We bring world-class solutions tailored to the region’s culture and needs.
We build long-term relationships with select partners, ensuring we meet their leadership and talent development needs.
Muhannad Sarhan
Managing Director
Welcome to True Potential Partners!
I started True Potential Partners as a firm that combines world class standards with regional insights. This reflects our vision of what a consulting firm should focus on: Partnership, Agility, and Innovation.
After years of working with renowned international and local consulting companies, we identified clear need in the market for a company that is agile enough to provide bold results, while adapting to the regions unique dynamics.
At True Potential Partners, we believe leadership is the decisive factor in navigating change. We are on a mission to help organizations develop resilient leaders, build future ready talents, and unlock the true potential of their people.
By working with us, you gain a partner fully invested in your success. You can ensure your leaders are prepared and ready to lead confidently.
Our values
Our Values are the foundation of every relationship, desicion and solution we build.
Innovation
We Leverage technology and AI to help improve our selves and others.
AGILITY
Our agility and size helps us serve our clients diligently.
Partnership
We partner with select clients, work with them as true partners and not only suppliers.
care
We ensure we are diverse and connected.
We care for each other and the environment.
robustness
Our practices are based in science.
We adhere to ethical codes that serves our industry.
Meet Our Experts
MUHANNAD SARHAN
Founder and Managing Director
MANA ALHAYDAR
Organizational Psychologist
Dr. ABDALLA Al DARMAKI
Associate Consultant
Leadership Development
NATALIE SEJEAN
Associate Consultant
Executive Development
ahlam bakkal
Associate Consultant
pref & Rewards expert
FIRAS IBRAHIM
Associate Consultant
Leadership Assessment
jaffar fareed
Engagement manager